The "Google Shopping Buy Button" refers to two distinct features: the discontinued marketplace program and the current Direct Checkout Links . Executive Summary
: Recent 2026 updates allow merchants to display loyalty program labels and tailored offers directly on shopping ads, which has reportedly increased click-through rates (CTR) by up to 20%. google shopping buy button
: While "Buy on Google" simplified mobile shopping, it caused retailers to lose control over the user journey and direct customer data. 3. 2026 Technical Requirements The "Google Shopping Buy Button" refers to two