Gianpiero Lugli Вђ“ Neuroshopping (2015) -

The use of specific colors to trigger physiological responses (e.g., red to create urgency or blue to build trust). 4. Choice Overload and "Analysis Paralysis"

By placing a very expensive item next to a moderately priced one, the second item feels like a bargain, even if it is still objectively high-priced. Gianpiero Lugli – Neuroshopping (2015)

Scents are processed in the same part of the brain as emotions and memories, making them more powerful than visual ads for building brand loyalty. The use of specific colors to trigger physiological

Introducing a third, less attractive option to steer the brain toward a specific "target" product. 3. Sensory Orchestration Scents are processed in the same part of

The book describes the biological reaction to "limited time offers." The fear of missing out () triggers a rush of dopamine. Lugli argues that the pleasure comes more from the anticipation of the "win" (the deal) than from the actual utility of the product purchased. 6. Cognitive Ease and Store Layout