: Replace rigid, costly R&D with an agile, market-focused approach. Continuously gather customer feedback to refine "good-enough" solutions that meet real needs.
: Tap into the "horizontal economy" by collaborating directly with consumers who are also "producers" (prosumers) of value. Frugal Innovation: How to do more with less
: Sustainability is no longer optional. Use circular economy principles to design products that minimize waste and resource consumption throughout their lifecycle. : Replace rigid, costly R&D with an agile,