The official music video for by Francesco Gabbani was released on June 23, 2022 . It serves as the fourth single from his fifth studio album, Volevamo solo essere felici . Video Overview & Production Director : Fabrizio Conte.
: The video features Gabbani interacting with a group of elderly regulars at a traditional Italian bowling club ( bocciofila ). This setting was chosen to create a "happily melancholic" atmosphere that diverges from typical, high-energy summer music videos. Thematic & Lyrical Meaning
: The lyrics revisit the secular concept of "turning the other cheek" within the historical context of Native Americans and conquerors.