Francesco Gabbani - Occidentali's Karma (official Music Video) Apr 2026

The story of the music video is a satirical journey through the modern Westerner's search for enlightenment in a digital age. The Concept: The Dancing Ape

Released as Italy's entry for the 2017 Eurovision Song Contest , the video became a viral sensation, amassing over 200 million views. It won the prestigious , with critics like Gianni Vattimo noting that the sophisticated, reference-heavy lyrics felt like something written by Umberto Eco . The story of the music video is a

The story the video tells is ultimately one of irony: we are all "naked apes" trying to find meaning through a smartphone lens, dancing through life while confusing "having" with "being". The story the video tells is ultimately one

: Gabbani critiques the "selfie group" and people who consider themselves experts on everything because of the web, yet remain trapped in a "2x3 cage"—a reference to the size of a standard office cubicle or smartphone screen. shallow nature of internet culture.

: Gabbani references the Greek philosopher Heraclitus and his idea that "everything flows." In the video, this ancient wisdom is juxtaposed with the fleeting, shallow nature of internet culture.