The "story" of —or its similarly named counterparts like Direct Fireplaces —is a journey from local UK roots to becoming major online and showroom retailers. Fires and Fireplaces Direct Limited Establishment : Officially incorporated on November 8, 2006 . Headquarters : Based in Stockport.
: This specific entity is currently listed as a non-trading company as of early 2026, though it has historically operated as a leading online specialist for fire surrounds, mantels, and contemporary fireplaces. Direct Fireplaces (Active Retailer) fires and fireplaces direct
: They specialize in modern media wall fires and high-efficiency gas and electric models, sourced directly from the UK and Europe to maintain competitive pricing. Fireplaces Direct (Basingstoke) About Us with a timeline of our history | Hearth & Home The "story" of —or its similarly named counterparts
: Founded in 2004 , it started with a mission to make buying fireplaces hassle-free by cutting out high-street middlemen. : This specific entity is currently listed as
Often confused with the former, is a primary active retailer in the industry:
: Over 20 years, it grew from a single entity to a major brand with showrooms in Stockport, Cheadle, and Bromsgrove.