Pandey has strategically used social media platforms like Instagram and X (formerly Twitter) to engage her massive fan base—over 4.5 million followers on Instagram alone.
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Pandey first gained national attention in 2011 after making a highly publicized promise to strip if the Indian national cricket team won the World Cup. Although she did not fulfil this promise due to a lack of official permission, it effectively launched her as a viral celebrity. Pandey has strategically used social media platforms like