Event Marketing: How To Successfully Promote Ev... -

Leonard H. Hoyle’s "Event Marketing" framework treats promotion as a strategic system, focusing on the 5 P's—Product, Price, Place, Promotion, and Positioning—to guide attendees from awareness to registration. Modern implementations adapt these core principles by integrating digital tools such as branded websites, email marketing, and social media analytics. For an overview of this approach, read a summary of the 5 P's at The Event Planner Expo . Event Marketing: The 2026 Guide | Cvent Blog