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: 56% of Gen Z and 43% of Millennials find social media content more relevant than traditional TV or movies.

: Consumers are becoming price-sensitive; 41% believe their current streaming content isn't worth the cost. This has led to a rise in Free Ad-Supported TV (FAST) services, now used by over two-thirds of Gen Z and Millennials. 2025 Digital Media Trends | Deloitte Insights eporner-xxx

: There is a surging demand for "on location" entertainment, including branded theme parks, entertainment districts, and live performances . These assets allow companies to diversify revenue and offset declines in linear television. : 56% of Gen Z and 43% of

The global entertainment and media (E&M) industry is projected to reach , growing at a steady compound annual growth rate (CAGR) of 3.7%. This growth is increasingly driven by a shift toward creator-led content , interactive gaming , and immersive physical experiences as traditional streaming models face rising consumer dissatisfaction with pricing. Key Industry Trends for 2025–2026 2025 Digital Media Trends | Deloitte Insights :

: Content creators are no longer just hobbyists; they have built a global industry valued at approximately $240 billion , expected to reach $470 billion in the near future.

: Social and casual gaming is projected to generate over $300 billion by 2028 . Major companies are creating vast interconnected ecosystems, such as the partnership between Disney and Epic Games to integrate Pixar, Marvel, and Star Wars into Fortnite.

: SVOD (Subscription Video on Demand) providers are increasingly hiring popular online creators as talent to bridge the gap and retain younger subscribers.