Enrico Piaggio - Vespa(2019) Apr 2026

Enrico Piaggio's vision and perseverance transformed Piaggio & C. into a thriving company, with Vespa at its core. He continued to innovate and expand the Vespa line, introducing new models and features.

Enrico, a talented engineer and entrepreneur, was determined to save the family business. He spent countless hours brainstorming and experimenting, searching for a innovative solution to revive the company. That solution would become one of the most iconic and beloved scooters in history: Vespa. Enrico Piaggio - Vespa(2019)

The cushion played an equally important role. Enrico wanted to create a scooter that was not only functional but also comfortable. He experimented with various seat designs, eventually developing a cushioned, streamlined seat that would become a hallmark of Vespa. Enrico, a talented engineer and entrepreneur, was determined

Enrico Piaggio's inspiration for Vespa came from an unexpected source: a paperclip. During a meeting with his team, he sketched a simple, minimalist design for a scooter, using a paperclip as a makeshift frame. The paperclip's curves and lines influenced the Vespa's iconic shape. The cushion played an equally important role