: Emily visits the set of a perfume commercial for Maison Lavaux's "De L'Heure." She is shocked when a model walks naked down a bridge while men ogle her, leading Emily to label the campaign "sexist". Her French colleagues, including the client Antoine Lambert, disagree, arguing that the ad is about the "male gaze" and that "she's not naked, she's wearing the perfume".
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: To resolve the debate, Emily suggests letting the audience decide by posting a poll on social media asking if the ad is "Sexy or Sexist". The poll goes viral, gaining attention from major U.S. outlets like Buzzfeed and Jezebel. : Emily visits the set of a perfume