El Efecto Wow(r) La Tecnica Pa Mari Carmen - O...

: Experiences are designed through three distinct phases: Emotions , Creative Concepts , and Compelling Messages . MARI CARMEN OBREGÓN | El Efecto “WOW” #114.

The fundamental goal of the WOW Effect is to take something that already exists—whether a product, a service, or a personal interaction—and make it special, transforming it from common to extraordinary. Obregón posits that we live in a "hyper-saturated" world where traditional marketing is no longer sufficient; to be noticed, one must create experiences that people remember, recommend, and want to relive. Key Components of the Technique El Efecto WOW(r) La Tecnica Pa Mari Carmen O...

: Designing an experience begins with identifying the core emotion you want to evoke. This serves as the foundation for all creative decisions. : Experiences are designed through three distinct phases:

: This is the creative axis that gives structure to your ideas, ensuring every touchpoint of an experience aligns with the chosen essential emotion. Obregón posits that we live in a "hyper-saturated"