El Diario De Greg Official

Suddenly, Rowley was a local celebrity. He was getting free frozen yogurt for life and was invited to cut the ribbon at the new mall. Greg, naturally, decided he needed to be Rowley's "manager" to get a piece of the action. But as Greg tried to negotiate a deal for a "Greg-themed" topping (which was just crushed-up chocolate bars he’d taken from his own Halloween stash), things went south.

Manny somehow ended up as the yogurt mascot’s sidekick, and Rodrick saw an opportunity to promote his band, Löded Diper , by writing a jingle that was basically just loud drumming and the word "YUM" screamed repeatedly.

Greg Heffley was staring at a blank page in his new journal—not a diary, as he’d tell anyone who asked—wondering how to survive the most "Greg" week of his life. It all started when Rowley Jefferson accidentally became the face of a local yogurt brand after a photo of him with a "dairy mustache" went viral.

The week peaked at the mall's grand opening. Greg had convinced Rowley to wear a "sophisticated" suit Greg found in the back of his dad's closet, which turned out to be an old prom tux from the 80s with ruffled sleeves. When Rowley went to cut the ribbon, the ruffles got caught in the giant scissors, triggering a chain reaction that knocked over a three-tier yogurt fountain.

By the end of the day, Greg was covered in blueberry tart froyo, Rowley was still smiling because he got a balloon, and Greg was grounded for "mishandling family heirlooms" (the tux). He sat at his desk, picked up his pen, and wrote: “I’ve realized that being a manager is a lot of work. Next week, I think I’ll just try to be a professional kite flyer.”