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Within two weeks of its release, videos tagged with #toosieslide had been viewed over 2.4 billion times on TikTok . 2. Production and Musical Composition

This paper explores the strategic creation and cultural dominance of Drake 's 2020 single, "Toosie Slide," examining how it served as a blueprint for the modern "TikTok-first" music industry.

Drake DM’d Atlanta choreographer Toosie with a rough version of the track, specifically requesting a dance that would be easy for fans to replicate while quarantined at home.