Leo uses a program like WinRAR or 7-Zip to unpack the compressed archive and extract the raw .bin firmware file.
He finds a direct resource on the ReceiverPro Hisense TV Dump List, which lists the (a ZIP equivalent of the RAR archive you are looking for). Download HISENSE LTDN22W11UK MSDV3212 ZC01 Dump rar
He removes the back cover of the TV to expose the green circuit board. Leo uses a program like WinRAR or 7-Zip