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: Includes a detailed retrospective case study of the company Bic , analyzing its diversification into perfumes and its strategic evolution over a nine-year period. Access and Resources
: Evaluating market opportunities and threats using tools like PESTEL and Porter's Five Forces. : Includes a detailed retrospective case study of
The 2015 edition focuses on the diagnosis as a decision-making tool during critical phases such as project launches, crises, or internationalization. business model construction
: Provides step-by-step guidance on strategic segmentation, business model construction, and stakeholder relationship management. : Includes a detailed retrospective case study of
: Identifying core competencies and weaknesses to determine competitive advantage.