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DoorDash drives user and driver acquisition through performance-based affiliate programs, offering incentives like discounts on first orders to drive conversion. By 2026, the company utilizes AI-powered "Smart Campaigns" for targeted advertising and has expanded beyond food into groceries and retail to secure market leadership. For more details, visit DoorDash Ads . AI responses may include mistakes. Learn more DoorDash's Smart Campaigns: Pros and Cons for Restaurants

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