Direct - Mailing Lists Buy
A more affordable option for one-off promotions. These lists are often "seeded" with tracking addresses to ensure you do not reuse the data without authorization.
A USPS service that skips the list entirely. You select specific carrier routes, and every household on those routes receives your mail. It is the most cost-effective for local businesses like restaurants or real estate agents who prioritize geographic saturation over demographic filtering. Estimated Costs (2026) direct mailing lists buy
You pay a higher upfront cost for unlimited use of the data. This is ideal for ongoing, multi-touch campaigns. A more affordable option for one-off promotions
Mailing list costs are typically measured per thousand records (CPM) or per individual record. direct mailing lists buy