: It is often cited as a resource for "digital leadership," emphasizing that internationalization and agile business models are critical for long-term success. Availability You can find the book through major retailers like Amazon . Go to product viewer dialog for this item.
The query likely refers to the book by Martin Eder, published in 2017. While there is another similarly titled book from 2018 focused on "surviving the digital jungle", Eder's work is widely cited in academic contexts regarding digital leadership and economic transformation. Book Overview
Martin Eder explores the "Digital Darwinism" of the fourth industrial revolution, arguing that digitalization is an economically necessary evolution rather than a threat. The book aims to move readers from a passive "wait and see" approach to actively designing digital and entrepreneurial thinking. Key Review Perspectives
: It analyzes how our sense of privacy, consumption, and identity is being reshaped by the digital economy.
: Reviewers and academic citations highlight the book's focus on how digital business models (AI, IoT, Big Data) create disruptive scaling effects.
Digitale Evolution: Wie man im digitalen Dschungel überlebt und Veränderung meistert
Our team is available and on-site 24/7 ready to help you.