Digital - Programmatic Buying

By 2026, programmatic advertising has matured to hold nearly 90% of global digital display ad dollars, prioritizing AI-driven performance over mere volume, with global spend projected to reach $972.5 billion. The industry is shifting toward controlled environments like PMPs, driven by growth in Connected TV (CTV) and audio, while facing challenges in transparency and privacy-centric targeting. Read the full insight from Comscore .