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: Creator-led content has overtaken traditional search as a primary media channel, commanding 40% of the digital ad market .

: Strategy, creative concepts, relationship building, and cultural adaptation remain human-led. Report on Marketing Archives | Globe Media Group Digital Marketing Archives | SeeratPC

Artificial Intelligence is not expected to replace marketers but will fundamentally change their roles: : Creator-led content has overtaken traditional search as

: Reporting, basic content drafting, and repetitive data tasks. basic content drafting

According to the latest Digital 2026 Global Overview Report :

: Active users now reach 5.66 billion , nearly 69% of the world's population.