: In 2012, Nike consolidated its own "Nike 6.0" surf team into Hurley, effectively making Hurley its sole representative in the surf industry.
Nike acquired Hurley International on , from founder Bob Hurley. At the time, Hurley was a rapidly growing surfwear brand generating approximately $70 million in annual sales. did nike buy hurley
Nike no longer owns Hurley, though it was a major subsidiary for nearly two decades. While Nike , it sold the brand to Bluestar Alliance LLC in December 2019 . The 2002 Acquisition : In 2012, Nike consolidated its own "Nike 6