The official music video for "W.I.T.C.H." by Canadian alt-pop artist Devon Cole serves as a vibrant, feminist reclamation of historical archetypes. Released on July 7, 2022, following a record-breaking pre-save campaign for Sony Music Canada , the video visualizes the song's central acronym: . Lyrical and Intellectual Foundation
: The lyrics, such as "Tell me why you so scared of a woman in charge?" , poke fun at the patriarchal fear of women who exercise control over their own bodies and sexuality. Visual Style and Aesthetic Devon Cole - W.I.T.C.H. (Official Video)
: Enticing, coordinated dance routines with a group of diverse women emphasize community and shared empowerment rather than the solitary, "wicked" witch trope. Analyzing Devon Cole's 'W.I.T.C.H.' in Feminist Discourse The official music video for "W
Directed as a "first big production experience" for Cole, the official video on YouTube blends playful "frolicking" with occult-inspired imagery. Visual Style and Aesthetic : Enticing, coordinated dance