Dermalogica «95% FULL»

The brand pioneered concepts like Face Mapping and the Double Cleanse (starting with their best-selling PreCleanse ).

When Jane moved to the U.S. in the 1980s, she found that American "estheticians" were often licensed but lacked the comprehensive postgraduate training she had received in Europe. DERMALOGICA

The story of is essentially the story of its founder, Jane Wurwand , and her mission to redefine the skincare industry by focusing on health and education rather than "beauty" or luxury . 1. The Five Words That Started It All The brand pioneered concepts like Face Mapping and

While teaching at IDI, Jane realized that none of the available skincare products met her standards. They were often filled with common irritants like , which Jane personally struggled with due to her own dermatitis and eczema. The story of is essentially the story of

She offered $10 skin care classes to professionals to help them become more competitive and respected in the industry. 3. The Birth of Dermalogica (1986)