Dan Lok - Influence! 47 Forbidden Psychological... <iOS>
While the book lists 47 individual tactics, they generally fall into several strategic groups identified by reviewers and the text itself:
The central premise of the book is that persuasion is a predictable process rather than a random event. Lok argues that by understanding established psychological patterns, a seller can bypass consumer objections and create an "insatiable desire" for their product. Dan Lok - Influence! 47 Forbidden Psychological...
: Primarily e-commerce business owners, digital marketers, and copywriters looking to increase conversion rates. While the book lists 47 individual tactics, they