Csr Image Discursive Construction Of Banks And ... -

The study explores how financial institutions use language to build their international reputations and the subsequent impact this has on investors and financial performance.

: The use of images and visual data to interact with and influence readers. Key Findings and Implications CSR Image Discursive Construction of Banks and ...

: Research from Social Responsibility Journal indicates that customers view CSR as a primary factor when choosing a bank, and effective activities directly strengthen corporate image. The study explores how financial institutions use language

: The research highlights differences in how American and Chinese banks construct these images. For example, American reports often have a more significant influence on capital markets compared to their Chinese counterparts. : The research highlights differences in how American

The book establishes an inter-disciplinary discourse evaluation framework that analyzes Chinese and American banks' CSR reports across four primary dimensions:

: The emotional tone and attitude conveyed in the reports.

: Discursive features serve as signals to investors, rhetorically influencing their perceptions of a bank's value. The study found that readability indicators are particularly influential on capital market performance.