Kelsea Ballerini was announced as a CoverGirl in 2022. 3. The Selection Process and Brand Values
The brand’s marketing has been heavily documented, particularly through the Smithsonian’s "Cover Girl Advertising Oral History Documentation Project," highlighting its role in American advertising history. g., Zendaya , Christie Brinkley )?
The brand has featured a wide array of high-profile individuals, breaking traditional modeling norms over the decades: Cover Girl Models
This paper explores the evolution, cultural impact, and selection of models for the iconic American cosmetics brand, CoverGirl. Since its inception in 1959, the brand has used the "CoverGirl" title to define and redefine beauty standards, evolving from a "girl next door" image to a platform for diversity, inclusivity, and celebrity representation.
While often hiring celebrities, casting calls have historically sought individuals aged 21–40 of any ethnicity to represent their broad product line. Kelsea Ballerini was announced as a CoverGirl in 2022
Cheryl Tiegs was featured in early campaigns during the 1960s.
The brand's shift away from the strict, monochromatic "girl next door" look of the 1970s reflects broader societal shifts towards acknowledging diverse beauty standards. While often hiring celebrities
In 2016, YouTuber James Charles was named the first male spokesperson for the brand.