Consumer Behaviour In Tourism, Second Edition Apr 2026

Features case studies from diverse regions, including the Chinese and Islamic tourism markets, and adventure tourism in the USA and New Zealand .

Classifications and segmentations of different types of tourists. Consumer Behaviour in Tourism, Second Edition

Further explores national and cultural differences in consumer behavior and the psychological process of destination image and choice. Features case studies from diverse regions, including the

Definitions, history of tourist behavior, and general consumer behavior concepts. Key Features of the Second Edition The relationship

The core text for is authored by John Swarbrooke and Susan Horner . Published in 2007 by Butterworth-Heinemann (an imprint of Elsevier ), this 444-page volume is widely regarded as a foundational resource for understanding how and why tourists make purchase decisions. Key Features of the Second Edition

The relationship between research, the marketing mix, and behavior.

The second edition expanded significantly on the original 1999 text to include contemporary challenges and emerging markets: