Ken-Y reinforces his branding by frequently referring to himself as "The King of Romance" throughout the track, framing the song as an ultimate expression of obsessive, nostalgic love.
This paper examines the 2016 hit by Ken-Y and Nicky Jam, a cornerstone of the "Reggaetón Romántico" movement. It explores how the track leverages nostalgia and emotional conflict to solidify Ken-Y's status as the "King of Romance". The Anatomy of a Reggaetón Romántico Classic Como Lo HacГa Yo, Ken Y - Video Oficial
Released in May 2016, "Como Lo Hacía Yo" represents a pivotal moment in Latin Urban music where the aggressive beats of traditional reggaetón were softened by melodic, sentimental themes. The song features a collaboration between Ken-Y and Nicky Jam, two titans of the genre known for blending urban rhythms with pop sensibilities. Ken-Y reinforces his branding by frequently referring to
The central narrative of the song is a direct challenge to a former lover who has moved on to a new partner. The Anatomy of a Reggaetón Romántico Classic Released
The track’s popularity led to multiple iterations that showcased its versatility across different Latin subgenres: Como Lo Hacia Yo (Official Remix)