Clickbait

1. (2021)

Researchers at Penn State University conducted experimental studies to see if clickbait is truly "clickbaity." Their findings suggest that while clickbait is effective at driving initial traffic, it often leaves users feeling disappointed because the content rarely matches the hype. This paper is excellent for understanding the nature of modern headlines. Clickbait

This study published in PMC explores the relationship between . It notes that since clickbait often lacks real information value, it must maximize emotional value (anger, curiosity, or disgust) to encourage users to share the content with others. Summary of Key Concepts in these Papers: This study published in PMC explores the relationship

This paper by Kate Scott uses to explain why we click. It argues that clickbait exploits our natural tendency to seek out information that promises a high reward for low cognitive effort. The author highlights how "information gaps" create a sense of urgency that compels readers to click just to resolve their curiosity. 2. "Does Clickbait Actually Attract More Clicks?" (2021) It argues that clickbait exploits our natural tendency