Buying Radio Airtime Costs -

Buying radio airtime is a mix of art and math. Prices fluctuate based on who is listening, when they are listening, and where they are located. Core Cost Factors

A 30-second spot is typically 60–80% of the cost of a 60-second spot. Average Price Ranges Small Markets: $5 to $50 per 30-second spot. Medium Markets: $50 to $150 per 30-second spot. Large Markets: $200 to $5,000+ per 30-second spot. Understanding "The Reach" Station managers use specific metrics to set their rates:

If you hire a firm to negotiate, they usually take 15%. buying radio airtime costs

"Drive Time" (6–10 AM and 3–7 PM) is the most expensive.

Many stations bundle airtime with banner ads on their website or app. Buying radio airtime is a mix of art and math

Professional voice talent, music licensing, and mixing ($300–$2,500).

The cost to reach 1,000 listeners. Average radio CPM is $10–$15. Average Price Ranges Small Markets: $5 to $50

Buying more spots usually lowers the cost per ad.