Buying Power By Ethnic Group «FRESH 2025»

: Nearly 25% of Hispanic consumers purchased via TikTok Shop in late 2024/early 2025. African Americans : $1.6 trillion to $1.98 trillion

Buying power—defined as total personal income after taxes—has reached a historic in the United States as of mid-2020s projections. While every racial and ethnic minority group is making financial gains, the rate of growth varies significantly, with Asian and Hispanic markets leading the pace of expansion. Buying Power by Major Ethnic Group buying power by ethnic group

: If the U.S. Latino market were an independent country, its $4.1 trillion purchasing power would rank as the 5th largest economy in the world. : Nearly 25% of Hispanic consumers purchased via

: In 2024, Asian consumers spent 11% more on retail than the average U.S. household. Hispanic/Latino Americans : $2.1 trillion to $4.1 trillion Buying Power by Major Ethnic Group : If the U