The algorithm surfaces agent profiles more frequently in searches if they have complete, consistent information and high review counts. Strategic Considerations
A performance-based model where agents receive leads with no upfront cost but pay Zillow a referral fee (typically 35% or more) only after a deal closes. Key Performance Metrics for Success buying leads on zillow
Agents pay a monthly budget for a "share of voice" in specific zip codes. The cost varies significantly based on local competition and average home prices. The algorithm surfaces agent profiles more frequently in
Buying leads on Zillow primarily occurs through the program, where real estate agents pay to appear on property listings in specific zip codes . When a user clicks "Request a Tour" or "Contact Agent" on a listing, that lead is routed to a Premier Agent rather than necessarily the listing agent. Core Lead Acquisition Models The cost varies significantly based on local competition
You are often competing with multiple agents for the same zip code.
Zillow uses specific metrics to determine which agents receive the highest-quality "connections":
Allows new agents or brokerages to generate business without an established referral network.