Short-form tips or teasers that drive traffic to your website. 2. Middle of Funnel (MoFu): Consideration & Evaluation
Using social proof from current users to build final confidence. buying funnel
Interactive sessions that provide deep dives into specific solutions. Short-form tips or teasers that drive traffic to
Incentives like free shipping or exclusive codes to prompt immediate action. 4. Post-Purchase: Retention & Advocacy buying funnel
Detailed success stories showing how you helped other clients.
Prospects in this stage are weighing their options and evaluating different solutions. Your content should focus on demonstrating why your specific solution is the best fit for their needs.