Customs officials calculate duty based on your purchase invoice or the current market value in India, whichever they deem more accurate.

Importing a TV often makes sense only for high-end models (e.g., 65-inch+ OLEDs or specialized Sony/Samsung series) that are either unavailable or significantly more expensive in India.

As of early 2026, the customs duty on TVs remains high, generally around 38.5% of the assessed value.

If the total cost (TV + shipping + 38.5% duty + converters) exceeds 50% of the price of a similar model in India, it is usually better to buy locally. 🛂 Customs Duty and Regulations (2026)

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