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The brand's history is defined by its pursuit of precision. Originally founded as , the company became TAG Heuer in 1985 after an acquisition by the Techniques d'Avant Garde (TAG) group.

: Notable innovations include the (1916), the first mechanical stopwatch accurate to 1/100th of a second, and the Calibre 11 buy tag heuer watches

The Enduring Appeal of TAG Heuer: A Guide to Precision and Heritage The brand's history is defined by its pursuit of precision