: The word "free" triggers a unique emotional response that overshadows rational price comparisons, making a second "free" pair of shoes feel like an ultimate win.
: Consumers often categorize the paid item as a "justified" expense and the second pair as a "bonus" that doesn't count against their budget, which reduces post-purchase guilt. buy one get one shoes offer
: Receiving a free item can create a sense of goodwill or indebtedness, motivating shoppers to choose the BOGO retailer over competitors. 2. Retailer Strategic Benefits : The word "free" triggers a unique emotional