Buy One Get One Free Beds Apr 2026

: Many retailers create an artificial cycle of sales (e.g., Memorial Day or holiday specials) to pressure shoppers into buying immediately, even though manufacturing costs haven't changed.

The broader concept of BOGO was pioneered in the 18th century by retail entrepreneur Josiah Wedgwood . It reached mainstream popularity in the 1920s when Procter & Gamble issued metal coins that could be redeemed for discounts or free items. In the mattress industry, these sales often rely on —sometimes as high as 500-700%—making large discounts or "free" items possible while still maintaining profit. The Rise of "Buy One, Give One" buy one get one free beds

In recent years, the furniture industry has adapted the BOGO acronym into a social mission. Instead of two beds for the price of one, companies pledge to donate a bed for every one purchased. : Many retailers create an artificial cycle of sales (e