How does 'Buy one get one' free car sales work for new cars?
If you are looking for maximum value, experts from Consumer Reports and Kelley Blue Book suggest focusing on these aggressive 2026 incentives instead: buy one get one car deals
: To qualify, you usually must pay the full sticker price for the first car and forgo all other discounts, cash-back offers, or low APR financing. How does 'Buy one get one' free car sales work for new cars
: You buy a high-margin vehicle (like a full-size SUV) at full MSRP, and the dealership uses the resulting rebates and incentives to prepay a 24-month lease on a base-model subcompact. In most cases, the "free" second car is
In most cases, the "free" second car is not truly free; rather, it is a creative application of manufacturer incentives and lease terms.
: You can find significant cash-back offers on electric vehicles, such as $10,000 off the 2026 Hyundai Ioniq 9 or $8,750 off the 2026 Chevrolet Equinox EV .