A "Buy One, Get One" (BOGO) boot sale is a promotional strategy designed to increase sales volume by offering a second pair of boots at a significant discount—usually free or 50% off—when the first pair is purchased at full price. These sales are highly effective at boosting inventory turnover and making customers feel they are gaining double value, often described as a form of bundle discounting. Key features and common rules of these sales include: Buy One Get One Half Price | Custom Boots 2025 - Celeris UK