Remains the hardest to get at retail; market premiums hit 75%+.
Entry-level; new special "Jubilee motif" dials start at $6,750. buy new rolex
Buying a new Rolex in April 2026 requires navigating a shifting market where secondary prices are softening for most steel models while retail prices have risen due to recent global tariff and material cost adjustments. Remains the hardest to get at retail; market
"Pepsi" absence in 2026 catalog pushed its premium up by ~$3,000. market premiums hit 75%+. Entry-level
The Rolex Waiting List Explained: 2026 Edition - Luxury Bazaar