: Part of the THG Beauty group, it stocks over 14,000 products from 350+ brands and is praised for frequent discounts.

: A go-to for colorful, creative makeup and US-based brands like Morphe and Jeffree Star Cosmetics . The Rise of Social Commerce

UK Online Beauty & Personal Care Market Report 2025 | Mintel

Shoppers typically choose retailers based on the brands they carry and their loyalty reward systems: