You can still purchase the brand's rock-'n'-roll-inspired apparel and accessories through several channels:
Management has "cleaned up" wholesale distribution to improve profitability and is focusing on high-growth regions like Asia.
The brand is now operated by the team behind AllSaints . In 2023, the combined revenue for AllSaints and John Varvatos grew 36% to nearly $600 million , with Varvatos contributing roughly $86 million.
The brand's journey from a small startup to a global luxury label involved several major ownership shifts:
Hit hard by the COVID-19 pandemic and carrying roughly $140 million in debt, the company filed for Chapter 11 bankruptcy in May 2020. Lion Capital eventually acquired substantially all assets for approximately $97 million (including debt forgiveness) and took full control. The Brand Today
John Varvatos is now the Chief Design Officer for Under Armour and previously launched a short-lived separate label called OTD (On This Day). Shopping for John Varvatos
