While the campaign is widely praised for providing a "leg-up" to vulnerable women, some academic critiques suggest that such marketing can sometimes simplify the complex root causes of trafficking by framing it as a byproduct of specific cultural beliefs rather than broader economic structures. Buy Her Bag.....Not Her Body! - 4word
The campaign uses fashion to bridge the gap between survivors and the global market, transforming a purchase into an act of advocacy.
: Nomi Network was founded in 2009 after its founders met a survivor named Nomi in Cambodia. buy her bag not her body
: Survivors are employed in ethical manufacturing facilities, often making bags from recycled materials like rice sacks, and receive wages above market rates along with health insurance and childcare.
: The initiative provides technical, leadership, and entrepreneurship training to women in Cambodia and India. While the campaign is widely praised for providing
: 100% of the proceeds from the "Buy Her Bag, Not Her Body" collection are reinvested into training programs, medical care, and career development for the women. The Movement
: High-profile advocates, such as humanitarian Farah Zulaikha , have served as the face of the campaign to raise global awareness about sexual slavery. Critique and Perspective : Nomi Network was founded in 2009 after
The phrase is the signature slogan of Nomi Network, a non-profit organization dedicated to ending human trafficking by providing survivors and at-risk women with sustainable economic opportunities. Core Mission & Impact