Best for high-volume, low-cost basics. If you need 5,000 pairs of simple studs, these are your go-to. Tip: Always request a sample before committing to a massive order.
If you are designing your own line, you skip the "wholesaler" and go straight to the factory. This offers the highest margins but requires the most legwork in quality control. 3. Quality Control: The Non-Negotiables
Not all wholesalers are created equal. You need to categorize your sourcing based on your brand identity:
Ask about the micron thickness of gold plating. "Flash plating" wears off in weeks; "Gold Vermeil" or 1-2 micron plating lasts much longer.
Invest 70% of your budget in "Evergreens" (hoops, studs, simple huggies) and 30% in "Trend Pieces" (bold colors, specific seasonal shapes).
In the earring world, Bulk buying can lead to "mystery metals" if you aren't careful.