: Founded in Perth in 2001 by makeup artist Rebecca Morrice-Williams, the brand was a pioneer in inclusive shade ranges and the "effortless glow" aesthetic long before they became industry standards. Global Titan
: After being acquired by in 2016 for an estimated $200 million, the brand became a global powerhouse, largely fueled by the viral success of Champagne Pop buy becca cosmetics australia
: Recognizing the cult status of certain products, Estée Lauder moved Becca’s top sellers under the Smashbox banner to ensure they didn't disappear entirely. Smashbox x Becca Under Eye Brightening Corrector | MECCA Smashbox x Becca Under Eye Brightening Corrector | MECCA. Amazon.com.au: Becca Cosmetics : Founded in Perth in 2001 by makeup
: In early 2021, the brand announced it would close due to an "accumulation of challenges" worsened by the COVID-19 pandemic. Analysts also pointed to a shift in consumer interest from heavy highlighters to "skincare-first" beauty, a trend Becca struggled to pivot toward with its "zero-pigment" foundation. Amazon
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: Stocks a variety of Smashbox-branded Becca products, often including the Under Eye Corrector in multiple shades.
While Becca Cosmetics officially in September 2021, its legacy lives on in Australia through a high-profile "rescue mission" by Smashbox . Where to Buy Becca "Greatest Hits" in Australia