In many regions, including the U.S., you use an iTunes gift card to buy an Apple Watch Go to product viewer dialog for this item.

, provided it is redeemed to your Apple Account balance. While iTunes gift cards were traditionally for digital content only, Apple unified its gift card systems in 2020, allowing most balances to be used for "everything Apple," including hardware. Current Gift Card Compatibility

Once an iTunes card is redeemed, the funds are added to your Apple Account balance .