While Apple previously offered free headphones with MacBook purchases during their annual "Back to School" promotion, recent years have shifted the primary gift to or Apple Store gift cards .
: Already active as of January 2026 (ends March 11). Expected 2026 Promotional Offers buy a macbook and get beats
: Mid-June to late September 2026. U.K. & Europe : Mid-July to mid-October 2026. While Apple previously offered free headphones with MacBook