Buy A Kia Sorento Get A Kia Rio Free Apr 2026

: Dealerships often used this to move "leftover" models from the previous year that were costing them money in "floor plan" interest and insurance while sitting on the lot.

: The shock value of a "free car" headline was a massive draw for customers who might otherwise have overlooked the brand. buy a kia sorento get a kia rio free

: Known for aggressive marketing, this large dealership is frequently cited by locals for similar outrageous incentives, including "Buy an F-150, get a Rio for $1". Why Dealers Did It : Dealerships often used this to move "leftover"

The "Buy One, Get One" (BOGO) offer typically required customers to pay the for a high-end model, such as the Kia Sorento or the Kia Sedona minivan. In exchange, the dealership would provide a base-model Kia Rio —the brand's most affordable car—at no additional cost. Why Dealers Did It The "Buy One, Get

The "Buy a Kia Sorento, Get a Kia Rio Free" promotion was a legendary marketing tactic primarily used by independent Kia dealerships in the early 2000s. While it sounded like an impossible bargain, it was a strategic move to clear aging inventory and capitalize on high-margin vehicles. The Mechanics of the Deal

The promotion served several business purposes beyond just selling two cars:

Today, these deals are largely a relic of the past. Current Kia Sorento deals focus on standard APR incentives (like 0% for 48 months) or lease specials rather than multi-car giveaways.