Wait ... There's More!: Tighten Your Abs, M... | But

If so, you aren't alone. In his book, , journalist Remy Stern explores how one out of every three Americans has succumbed to the siren song of the television infomercial. Far from just being "cheesy late-night TV," this is a $100 billion industry that has mastered the art of the sell. More Than Just Kitschy Commercials

The true genius of the infomercial isn't just the product; it's the . They identify a problem you didn't know you had (like a dull kitchen knife) and provide an immediate, "limited-time" solution. Stern’s book ensures that the next time you see a "buy one, get one free" offer, you’ll see the sophisticated machinery working behind that "Set it and forget it!" catchphrase. But Wait ... There's More!: Tighten Your Abs, M...

The phrase you're referencing is the full title of the book: by Remy Stern. If so, you aren't alone

How the industry rose from simple product demos to a dominant force in modern American consumer culture. The Quest for Perfect Abs (and Millions) More Than Just Kitschy Commercials The true genius

From the motivational energy of Tony Robbins to the legendary "OxiClean" shouts of Billy Mays .

While we might laugh at the "goofy grins" and "laughable demonstrations" of the Ginsu knife or the George Foreman Grill, the business behind them is larger than the film and music industries combined. Stern’s work pulls back the curtain on the legends of the pitch, including: